It’s June. That means companies around the world, (in selective countries at least) are celebrating Pride. They’re showing their support for the LGBTQIA+ community by advertising with the rainbow flag, which has become a universally recognized symbol.

For some companies, the use of the rainbow flag is paying lip service to garner some goodwill. It’s an easy way for them to show support to a social cause without actually having to do much besides firing off a few social media posts and putting the rainbow flag over their logo for a month. Whether they are an inclusive company or not fades into the background.

For others, it’s worse. According to research done by Popular Information, 25 corporations “celebrating” pride have donated millions of dollars to anti LGBTQ+ causes despite advertising themselves as being supportive. It’s this type of duplicitous behavior that undermines real support for pride and demonstrates that pride is simply a marketing ploy.

Businesses that are truly supportive of pride and have an inclusive work environment let their actions speak louder than words. Or flags. Enter Oneflow.